We went to a trade show with work a few weeks ago and one stall seemed to have a real buzz around it, so we went over there is was because they were giving away photo keychains and other personalized items like pens and even tshirts – as soon as I saw them I wanted them as well because everyone loves a freebie, and of course in the time I was queued up and waiting my turn I was reading all the information that was around us and chatting to the people working there about the product they were promoting. It was really a great marketing ploy.

I am trying to convince my boss that we should follow suit next time we go somewhere like that to increase our brand awareness – he was right there with me and saw the benefits they got from it but is still dubious as he thinks it’d be really expensive.

I’ve been looking up places we could get some items made and have come across radexinc.com, they are a well known and respected expert in this area having been in business for 50 years and their prices seem really affordable.

Frankly I think he’d be crazy not to go for it, but knowing him he probably won’t.

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